
Yamuna Expressway Prelaunch
The real estate landscape around Noida is undergoing a significant transformation, fueled by the development of the upcoming international airport at Jewar. In this context, the Yamuna Expressway Industrial Development Authority (YEIDA) has capitalized on the booming demand for residential properties by selling nine group housing plots through a highly competitive e-auction, collectively fetching an astounding Rs 1,034 crore. The plots, strategically located along the Yamuna Expressway, are expected to pave the way for a new wave of luxury housing projects, catering to the growing number of residents and investors in the region.
As the Noida International Airport nears its operational launch, real estate developers like Eldeco, Purvanchal Projects, Arihant Buildwell, Gaursons, SG Estates, Exotica Housing, Vrinda Housing, and Splendor Landbase have successfully secured valuable land parcels in YEIDA’s Sectors 18 and 22D. This influx of major players in the real estate sector signals a promising future for residential developments in this area, as it rapidly transforms into a hub for premium housing projects.
The Role of YEIDA in Shaping the Real Estate Future
The Yamuna Expressway Industrial Development Authority (YEIDA) is responsible for overseeing the development of areas along the Yamuna Expressway, a vital 165 km stretch that connects Greater Noida to Agra. The authority’s proactive approach in facilitating real estate projects along this corridor is rapidly reshaping the region’s housing dynamics. YEIDA’s recent decision to sell nine group housing plots is a prime example of its role in creating a favorable environment for real estate developers and investors.
These group housing plots are located in Sectors 18 and 22D, two areas that have seen increasing demand due to their proximity to the much-anticipated Noida International Airport. With rapid urbanization and the promise of world-class infrastructure, the region is becoming an attractive destination for premium residential projects, making the availability of land parcels even more coveted.
The upcoming Noida International Airport at Jewar, set to open by early next year, has been a key driver of demand in the region. The airport’s proximity is expected to significantly raise the need for both affordable and luxury housing as businesses, international travelers, and professionals flock to the area. In response to this growing demand, YEIDA launched a group housing scheme in August 2024, offering 19 plots for development. The auction for the first nine plots has already been completed, and the plots will be allotted to developers after the necessary approvals and payments are processed over the next three months.
Record-Breaking Auction and High Revenue Generation
The e-auction of these nine plots has been a huge success, with developers bidding above the reserve price and YEIDA earning Rs 1,034 crore from the sale. The authority had initially set a reserve price for the plots ranging from Rs 32,375 to Rs 35,612 per square meter, depending on the size and location of each plot. However, the competitive bidding saw the final prices exceed expectations, showcasing the high demand for land in the region.
In this landmark auction, real estate firms like Eldeco, Purvanchal Projects, Arihant Buildwell, and Gaursons were the highest bidders. Among the largest transactions, Eldeco Sohna, a subsidiary of Eldeco Housing, secured a plot of 45,731.1 square meters in Sector 22D for Rs 172.5 crore. Purvanchal Projects also made a significant acquisition, winning a 48,564 square meter plot in Sector 22D for Rs 185 crore. Similarly, Arihant Buildcon and Gaursons secured plots measuring 47,754.8 and 47,754.6 square meters, respectively, with bid amounts of Rs 186.6 crore and Rs 167.2 crore.
Other developers who won plots include Exotica Housing, SG Estates, Agarwal Food Grains, and Vrinda Housing, each securing land parcels in Sector 22D, while Splendor Landbase acquired a plot in Sector 18 for Rs 55.5 crore. These nine plots will be developed into high-end residential projects, with some developers including a mandatory provision for affordable housing, as stipulated by YEIDA.
Real Estate Developers and Their Key Acquisitions
- Eldeco in Sector 22D Yamuna Expressway: Eldeco, a prominent real estate developer with a track record of successful projects, won the bid for a 45,731.1 square meter plot for Rs 172.5 crore. The company’s acquisition of land near Noida’s international airport is a clear indication of its commitment to catering to the growing demand for luxury housing in the region. The plot is expected to be developed into a premium residential complex targeting affluent buyers.
- Purvanchal in Sector 22D Yamuna Expressway: Purvanchal Projects, another major player in the real estate sector, secured a 48,564 square meter plot for Rs 185 crore. The firm is known for delivering quality housing projects, and this acquisition positions it to capitalize on the lucrative housing demand in the area. The company is likely to focus on developing luxury apartments that cater to the upper-middle-class and high-net-worth individuals.
- Arihant in Sector 22D Yamuna Expressway: Arihant Buildcon, a well-established name in the realty market, has secured a land parcel of 47,754.8 square meters for Rs 186.6 crore. With its experience in luxury and mid-range residential projects, Arihant is expected to create a premium housing development in this strategic location, potentially attracting buyers interested in both luxury and high-quality living spaces.
- Gaur in Sector 22D Yamuna Expressway: Gaursons, one of the largest and most recognized real estate developers in the region, secured a 47,754.6 square meter plot for Rs 167.2 crore. Known for its vast array of residential projects, Gaursons is poised to develop a high-end residential community in Sector 22D, contributing to the transformation of the area into a luxury housing hub.
- SG Estates in Sector 22D Yamuna Expressway– SG Estates, a well-known player in the Indian real estate market, has been allotted a plot of 20,235 square meters in Sector 22D along the Yamuna Expressway for ₹66.17 crore. This strategic acquisition reflects the company’s focus on catering to the growing demand for high-end residential properties in the region, especially with the Noida International Airport set to begin operations soon. ith its track record of delivering quality residential projects, SG Estates is expected to transform this land into a premium housing complex that will appeal to both local and international investors. The proximity of Sector 22D to the upcoming airport, as well as the region’s rapidly developing infrastructure, makes it an ideal location for luxury housing projects. SG Estates’ development plans are likely to include a blend of modern amenities and sustainable designs, attracting high-net-worth individuals (HNIs) and professionals working at the airport and nearby business hubs.
- Splendor in Sector 18 Yamuna Expressway: Splendor Landbase won a 16,188 square meter plot for Rs 55.5 crore in Sector 18, a significant location near the airport. Known for its successful residential developments, Splendor Landbase’s acquisition is expected to lead to the creation of a premium residential project aimed at professionals working at the airport and nearby businesses.
- Vrinda Housing in Sector 22D Yamuna Expressway – Vrinda Housing, another notable developer, has secured a plot in Sector 22D for ₹67.49 crore. Like SG Estates, Vrinda Housing is positioning itself to tap into the burgeoning demand for luxury homes in this high-potential area. With 20,235 square meters of land, the company is poised to develop an upscale residential project featuring world-class facilities and modern architectural designs. Vrinda Housing’s decision to invest in Sector 22D aligns with the company’s growth strategy, capitalizing on the area’s strategic location along the Yamuna Expressway. As more buyers seek premium housing near the airport, Vrinda Housing’s new development is expected to cater to affluent families and international professionals who are drawn to the convenience and accessibility offered by the proximity to the Noida International Airport.
- Exotica Housing in Sector 22D Yamuna Expressway – Exotica Housing, a respected name in the real estate industry, has also joined the group of developers investing in Sector 22D by acquiring a plot of 20,235 square meters for ₹66.17 crore. With its focus on creating luxurious living spaces, Exotica Housing plans to transform this plot into a high-end residential complex that offers a premium lifestyle for prospective buyers. Exotica Housing’s reputation for delivering quality projects with top-tier amenities will likely play a pivotal role in its success in Sector 22D. As the demand for residential properties in the region continues to rise, Exotica Housing’s development is expected to be one of the most sought-after addresses for residents seeking proximity to the new airport and excellent connectivity to other parts of the National Capital Region (NCR).
Affordable Housing and the Promise of Balanced Development
Despite the focus on luxury housing projects, YEIDA has made it clear that it is committed to ensuring that affordable housing remains a part of these developments. The authority has mandated that at least 15% of the units in each project must be dedicated to the affordable housing category. This move is aimed at ensuring that the middle-class population, which is also expected to benefit from the economic growth around the airport, will have access to housing options within their budget.
This decision is in line with YEIDA’s long-term vision of balanced urban development that caters to all income groups, while also ensuring the overall growth and prosperity of the region.
Conclusion: The Future of Real Estate Along Yamuna Expressway
The successful auction of these nine group housing plots is a clear sign of the growing demand for real estate along the Yamuna Expressway. As the Noida International Airport nears completion, the region is expected to experience rapid development, attracting more real estate investments in both commercial and residential sectors.
Developers like Purvanchal Projects, Eldeco, Arihant Buildwell, SG Estates, Exotica Housing, Vrinda Housing, and Splendor Landbase are at the forefront of this transformation, with plans to develop luxury housing projects that cater to the affluent population while still ensuring the availability of affordable units. The influx of these realty giants into Sectors 22D and 18 is a testament to the potential of the area, which is poised to become one of the most sought-after locations for residential properties in the NCR region.
With the Yamuna Expressway’s robust infrastructure, strategic location, and proximity to key commercial and business centers, the region is set to experience unprecedented growth in the coming years. As developers prepare for the prelaunch phase of their projects, buyers and investors can look forward to a host of exciting new residential offerings that will reshape the real estate market along this dynamic corridor.